Polaroid Stuff

The type face is the American Type Founders version of News Gothic, designed by Morris Fuller Benton. (via The Branding of Polaroid, 1957 - 1977: Polaroid’s Graphic Identity by Paul Giambarba 1957-1977)

The type face is the American Type Founders version of News Gothic, designed by Morris Fuller Benton. (via The Branding of Polaroid, 1957 - 1977: Polaroid’s Graphic Identity by Paul Giambarba 1957-1977)